by Jeff Walker and Audri Lanford
The function of a sales page isn’t to attract traffic; its single purpose is to sell!
Audri Lanford
Dealing with Charities
by Audri Lanford
Applying entrepreneurial talents to charity can be frustrating. One way to deal with it.
(A follow-on to Don’s post.)
When is an A/B Test “Done”?
by Audri Lanford
You need to think about WHAT you’re testing in addition to seeing the numbers.